On-page SEO

Everything that can be found on the pages of your site is part of your on-page SEO. You may optimize these aspects by changing your copy, content, and HTML.

These optimizations can be time-consuming, but the outcome is in your hands. After you or your SEO team have decided how you want each page to be laid out, you may make those changes immediately without anyone's approval or assistance.

Off-page SEO

Everything you do to promote your site's visibility online that does not include making changes to the site itself is considered off-page SEO. Consider a wide range of factors, including search engine optimization (SEO), social signals, site speed, link development, and structure. The term "off-page SEO" encompasses all of these and many more factors. When it comes to search engine optimization, on-page optimization comes first.

Technical SEO

One of the most crucial determinants of search engine rankings is the site's technical SEO quality. The success of your website in search engine results is ultimately determined not by the people for whom your site was built but by web robots and computer algorithms (SERPs).

Keyword Research

Doing keyword research is ground zero for good search engine optimization: the higher your keywords' rankings, the more people will visit your site. Keywords can inform your website's structure and overall content strategy. You need to understand how to conduct keyword research before doing anything else to ensure you are getting the necessary organic traffic.

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