WORK DESCRIPTION

1. Strategy Development:

Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.

Identify target audiences and determine the most effective platforms for reaching them.

Stay informed about industry trends and changes in social media algorithms to adjust strategies accordingly.

2. Content Creation and Curation:

Create engaging and relevant content for various social media platforms, including text, images, videos, and other multimedia formats.

Curate user-generated content and collaborate with internal teams or external agencies to develop high-quality content.

Ensure content aligns with brand voice, values, and marketing goals.

3. Community Engagement:

Foster and manage relationships with the online community, responding to comments, messages, and mentions.

Encourage user-generated content and facilitate conversations around the brand.

Implement strategies to increase follower engagement and brand loyalty.

4. Social Media Advertising:

Plan and execute paid social media advertising campaigns, targeting specific demographics and optimizing ad performance.

Monitor advertising budgets, analyze campaign results, and adjust strategies based on key performance indicators (KPIs).

5. Analytics and Reporting:

Utilize social media analytics tools to track and analyze performance metrics.

Prepare regular reports on social media performance, highlighting key trends, insights, and areas for improvement.

Make data-driven recommendations to optimize social media strategies.

6. Brand Monitoring:

Monitor online conversations and trends related to the brand or industry.

Address and manage any negative comments or issues promptly and professionally.

7. Collaboration:

Collaborate with marketing, public relations, and creative teams to ensure social media efforts align with overall marketing campaigns.

Coordinate with influencers and brand ambassadors to amplify the brand's reach.