Mass Communication
Far Eastern University (Manila, Philippines)
Passionate and go-getter marketing and creative professional with 7+ years in brand management, administration, coordination, social media management, content development, strategic planning, and copywriting. Successfully handled global brands (Versace, Moschino, Missoni, DSquared2, American Ragcie, Angels, Vhernier, Georg Jenssen) and managed product launches in different regions (MENA & Asia).
Far Eastern University (Manila, Philippines)
• Develop and execute marketing campaigns (ATL & BTL)
• Copywrite, proofread, and review all marketing materials to support a consistent brand image at all times
• Support during events and in-house activation, including securing permits and sourcing suppliers/vendors
• Manage social media accounts; maintain calendar by curating and scheduling creative content to increase online presence and engagement
• Assist with influencers outreach and help maintain relationships though support with mailings. Gifting and 360 marketing initiatives
• Prepare, schedule, coordinate and oversee the production and delivery of all marketing materials
• Brands handled: American Ragcie, Angels Luxury Kidswear, Vhernier, Georg Jensen
• Manage business-related task on behalf of the MD; create reports, route correspondence, organize travel itineraries, maintain daily schedules, acting as point of contact among executives, delegate tasks to the Marketing department on his absence
• Basic bookkeeping; preparation and keeping reports of MD and department expenses
• Draft online content for company’s social media (Facebook, Instagram, LinkedIn) relating to new property launches
• Plan and manage all the delivery elements of our company event on deadline, from pre-production to post-production
• Create marketing calendar indicating novelties, promotions, & other special activities to be shared with distributors
• Coordinate ATL & BTL activities of the brands on a regional level with retailers & external agencies
• Prepare launch brief for media agency;
• Collaborate PR/media agency in designing special activities like bloggers event, interview & photoshoot for new product launch in conjunction with the brand
• Request and monitor quarterly marketing updates from brand managers and review them against the marketing calendar
• To interface and manage all marketing / promotional activities between respective principals and brand managers
• Assist in finalizing retail/mall requirements for any personalization opportunities (wall unit/ gondola/counter/ pillar) in retail stores
• Brands handled: Euroitalia Fragrances - Versace, Moschino, Missoni, Dsquared2
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
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