Bachelor of Science in Industrial Engineering
Southern Luzon State University
Diploma in Information Technology
El Royale Hotelier Training Center Incorporated
Hello there! My name is Rommel, a Social Media Manager. Growing up, I learned the value of hard work and determination, especially as I pursued my dreams of studying at my dream university despite coming from a less privileged background. In my freshman year, I discovered my passion for marketing, English writing, and research, and even found a way to turn that passion into a business by doing term papers for my classmates. Looking back, that experience has taught me the importance of resourcefulness and finding creative solutions to achieve success.
I am originally from Tayabas City, Quezon province and currently reside with my family. When I'm not busy processing information and answering questions, I enjoy reading books and singing. Singing has been a significant part of my life, as I've been a part of a choir for the past six years and spend my weekends sharing my love for music with others. What's most important to me is valuing myself and striving to be the best version of myself I can be.
Southern Luzon State University
El Royale Hotelier Training Center Incorporated
▪ Increased Organic Traffic: Through a targeted content strategy, I helped a camping
equipment e-commerce site increase its organic traffic by 30% within the first three months
of implementation. By conducting thorough keyword research and optimizing content
based on user intent, I was able to drive more relevant traffic to the site and increase
engagement.
▪ Built High-Quality Backlinks: Through a targeted outreach campaign, I secured highquality backlinks from relevant camping and outdoor publications for a camping gear
manufacturer. By creating compelling content and building relationships with industry
influencers, I was able to increase the brand's visibility and authority in the niche, which
resulted in a 20% increase in organic traffic and a 10% increase in sales.
▪ Boosted Sales and Conversions: By crafting compelling product descriptions and
optimizing landing pages with relevant keywords and calls to action, I helped a camping
gear retailer increase its conversion rate by 15% in just three months. By focusing on the
customer journey and identifying pain points in the buying process, I was able to create
copy that resonated with the target audience and drove more sales.
▪ Improved Site Structure and Navigation: By conducting an in-depth technical SEO audit,
I identified several structural issues with a camping gear e-commerce site that were
affecting its visibility and ranking. I recommended and implemented changes to improve
the site's navigation, including adding internal linking, optimizing URLs, and creating a
clear hierarchy of pages. As a result, the site saw a 25% increase in organic traffic and a
20% improvement in bounce rate.
Impact: Delivered average annual sales growth of 42% for clients, with some achieving up
to 200% increases.
▪ Developed and maintained strong customer relationships: By providing exceptional
customer service and building trust with customers, I was able to maintain a high rate of
repeat business. In 2021, over 60% of our sales came from repeat customers
▪ Managed and optimized the social media presence for a homecare agency, increasing engagement and visibility across platforms such as Facebook and Instagram.
▪ Designed visually appealing graphics and marketing materials tailored to the healthcare and homecare audience, effectively communicating the agency's value and services.
▪ Developed and maintained a strategic content calendar, ensuring consistent and relevant posting to enhance brand awareness.
▪ Created and implemented paid ad campaigns to drive leads and improve client acquisition.
▪ Collaborated with the team to align social media strategies with overall marketing objectives, ensuring a cohesive brand message.
▪ Consistently generated over 50 high-quality leads per month through targeted outreach and strategic research, significantly boosting client acquisition and sales pipelines.
▪Executed and managed social media marketing campaigns across Facebook, Instagram, and LinkedIn, increasing brand visibility and engagement by 30%.
▪Developed and implemented email outreach strategies, resulting in a 40% increase in open rates and a 10% boost in conversion rates, enhancing overall marketing effectiveness.
▪Created compelling social media graphics, reels, and ad materials, including managing the social media calendar and filming UGC (User-Generated Content).
▪Designed and developed websites using Squarespace and GoDaddy.com, ensuring functionality and aesthetic alignment with client goals.
▪ Developed and implemented content strategies to enhance brand visibility and engagement.
▪ Managed social media accounts, increasing follower engagement by 35%.
▪ Designed graphics for social media, website, and marketing materials.
▪ Executed successful marketing campaigns, including a summer campaign boosting sales by 20%.
▪ Produced high-quality content, including blog posts and videos.
▪ Monitored performance metrics, refining strategies for improved results.
▪ Collaborated with cross-functional teams to ensure cohesive brand messaging.
▪ Maintained brand consistency across all channels.
▪ Spearheaded a content strategy that increased website traffic by 40% and social media engagement by 60% within 3 months.
▪ Developed and implemented a user-generated content campaign resulting in a 30% boost in brand mentions and a 20% increase in customer loyalty.
▪ Created an educational skincare series that garnered over 30,000 views on Facebook and drove a 25% uptick in product inquiries and sales.
▪ Led influencer partnerships resulting in a 50% expansion of brand reach and a 20% increase in social media followership.
▪ Implemented SEO optimization tactics leading to a 25% improvement in organic search rankings and a 20% rise in website conversions.
▪ Cultivated and maintained strong relationships with skincare clients, resulting in a 10% increase in client retention rates over 6 months.
▪ Developed and implemented tailored strategies for clients, resulting in a 15% increase in revenue from upselling and cross-selling skincare products.
▪ Proactively addressed client inquiries and concerns, achieving a 95% satisfaction rate based on client feedback surveys.
▪ Analyzed account performance metrics and KPIs, providing actionable insights to clients and driving continuous improvement in campaign effectiveness and ROI.
▪ Boosted website traffic by 20% in 3 months through SEO optimization, including keyword integration, improved page speed, and backlinking.
▪ Increased social media engagement by 70% in 3 months through compelling content creation and targeted advertising on platforms like Facebook and Instagram.
▪ Enhanced PPC campaign effectiveness, achieving a 15% increase in conversions and a 10% decrease in cost per click through strategic management and optimization.
Transferable Skills:
▪ Expertise in SEO optimization and data-driven decision-making.
▪ Ability to create engaging content and utilize social media advertising effectively.
▪ Strong communication, copywriting, and email marketing skills.
▪ Excellent networking and partnership-building abilities.
▪Proficiency in PPC advertising and campaign management.
- Supported a high-level executive in preparing a critical investor presentation, essential for securing the next round of funding. Gathered and synthesized performance metrics, market analysis, and competitive landscape information to create a visually engaging and informative presentation. Managed the executive’s schedule to ensure focused preparation sessions and minimize distractions, conducted multiple review sessions and refinements, resulting in a successful presentation that secured the desired funding.
- Edited videos for TikTok and IG Reels to enhance the executive’s social media presence. Generated leads through the executive’s video editing business and networking group, BNI Power Lunch, demonstrating an ability to handle high-pressure situations, manage complex tasks efficiently, and deliver exceptional support for successful outcomes.
- Screener Email Management:
- Identified screener emails by reviewing the inbox for initial evaluation or filtering.
- Deleted or archived irrelevant or spam emails as appropriate.
- Prioritized and reviewed remaining emails to identify important or urgent messages.
- Notified Ian of important emails via WhatsApp with a brief summary of their content and urgency to ensure timely review.
- Calendar Management:
- Managed and prioritized the executive’s calendar to schedule meetings, appointments, and events efficiently.
- Coordinated and organized meetings, ensuring that all necessary materials and information were prepared in advance.
- Adjusted the schedule as needed to accommodate changes and ensure the executive’s time was utilized effectively.
Social Media Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
Facebook ads by getting inspiration from a few of our ad examples that have seen success.
Graphic design is a craft where professionals create visual content to communicate messages.
Today it's not about " Get The Traffic" - It's about 'get the targeted and relevant traffic'
Expert in using and understanding the Google Ads interface. I am responsible for strategizing and handling marketing cam
I am responsible for creating clear and concise copy for advertising or marketing materials. I also write for websites
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Rommel has been an absolute game-changer for my business. As my General Virtual Assistant, he has taken the stress out of managing my daily tasks, from handling emails and scheduling to creating engaging content for social media. He is incredibly organized, proactive, and reliable, ensuring every task is completed on time and to the highest standard. His ability to anticipate my needs and provide solutions before I even ask is truly impressive. Thanks to Rommel, I’ve been able to focus more on growing my business while knowing the operational side is in great hands. Highly recommend him to anyone in need of a skilled and dependable VA!
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Rommel did an amazing job creating a video for my restaurant! The visuals were stunning, and it perfectly captured the ambiance and quality of our dishes. It’s been a game-changer for our marketing—highly impressed!
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Rommel is a rockstar! His attention to detail, efficiency, and ability to handle complex tasks under pressure made a huge difference in my business. Highly recommend!