2004
Bachelor of Science in Customs Administration
John B. Lacson Colleges Foundation Iloilo City
About Me
Hi, I’m Mikel Daradar, a Social Media Manager and Facebook Ads Specialist with 9+ years of experience in digital marketing.
I’ve managed 11 Facebook pages and handled content creation, audience research, ad setup, optimization, retargeting, and scaling for brands in real estate, eCommerce, and service-based industries. I specialize in both organic social media growth and performance-driven advertising.
I’ve helped generate ₱40M+ in sales in one month through effective funnel strategy, strong creatives, and data-driven optimization.
Skills & Experience:
Social Media Management (Facebook, Instagram, TikTok, YouTube)
Content planning, captions & short-form video ideas
Facebook Ads / Meta Ads (Lead Gen & Sales)
TikTok Ads & Google Ads
Audience targeting, retargeting & Lookalikes
Analytics, reporting & optimization
I’m organized, dependable, open to feedback, and committed to long-term growth with the right team.
My Skills and Competencies
Social Media Management
Graphic Designer
Content Creator
Facebook Ads Expert
Digital Marketing
Video Editing
Certificates
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My Experience and Education
April 2024
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September 2025
Robin’s Consultant Development
(Social Media Manager)
Developed and executed social media strategies aligned with brand and business goals
Created, scheduled, and published engaging content including images, videos, reels, stories, and short-form videos
Managed and optimized social media platforms (Facebook, Instagram, TikTok, YouTube)
Planned and executed paid social media campaigns (Facebook & Instagram Ads)
Monitored comments, messages, and community engagement
Analyzed performance using analytics tools and provided reports, insights, and recommendations
2021
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2025
Green Magnet Realty Services Inc.
(Facebook Ads Specialist)
Creating, managing, and optimizing paid advertising campaigns on Meta platforms like Facebook and Instagram to achieve business goals
2015
-
2020
Mec Homes Realty Inc
(Digital Marketing & Facebook Ads Specialist)
creating and executing online strategies to promote a company's products or services, focusing on brand awareness, lead generation, and sales.
2009
-
2014
Kuehne + Nagel, Inc
(Air Import/Air Export Customs Processor)
Preparing and processing import/export documents, coordinating with various parties to ensure compliance and timely clearance, and handling day-to-day operational tasks like document collection, payments, and cargo tracking.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.
Facebook Ads Expert
Creates, manages, and optimizes Facebook ad campaigns to increase reach, engagement, and conversions for business goals.
Digital Marketing
Creates digital marketing strategies to grow brand presence, drive traffic, and generate quality leads online.
Graphic Designer
Designs visual content, creates graphics, and develops layouts to support branding, marketing, and communication needs.
Video Editing
Edits videos, adds effects, refines audio, and produces engaging visual content to meet brand and project goals well via