2024
Bachelor of Arts in Journalism
Polytechnic University of the Philippines
More Info About Me
I am a Journalism graduate with diverse experience in social media management, content writing, and customer service. I have written for news media outlets and magazines, utilizing SEO strategies to create optimized content that drives engagement and improves search rankings. Additionally, I have experience managing social media platforms, providing customer service, and developing creative content through voice-over work and video editing. Passionate about storytelling and digital media, I’m eager to apply my versatile skill set to new opportunities, contributing and growing professionally in dynamic environments.
My Skills and Competencies
Video Editor
Content Writer
Cold Caller
SEO
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
June 2023
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November 2024
Mom How Do I?
(Social Media Manager)
As a Social Media Manager for a family-run lifestyle page, I successfully managed and grew an engaging online community that shares the personal journey of a family who migrated to Australia. This page serves as a rich source of cultural insights, travel experiences, and exploration of Australia's stunning landscapes, providing a relatable and authentic perspective on life in Australia. Through a hands-on approach, I handled all aspects of content creation, curation, and community engagement to ensure sustained growth and positive interactions across social platforms.
Job Responsibility:
• Content Creation & Editing:
Developed, edited, and curated high-quality video content, images, and written posts that resonated with a diverse audience. Crafted compelling captions and storytelling elements that effectively communicated the family’s journey, culture, and travel experiences in Australia.
• Social Media Strategy & Planning:
Strategized and planned content calendars aligned with audience interests and key seasonal events. Conducted regular analysis of trends to ensure the content remained relevant and aligned with the audience’s preferences.
• Community Engagement & Growth:
Fostered a loyal and organic follower base by engaging with followers through comments, direct messages, and community interactions. Actively initiated conversations, responded to inquiries, and encouraged discussions to build a vibrant online community.
• Organic Growth & Analytics:
Focused on organic growth strategies, leveraging hashtags, SEO, and community engagement to drive follower growth. Monitored and reported on key performance metrics (KPIs) such as engagement rates, follower growth, and reach to continually optimize the social media approach.
• Content Upload & Scheduling:
Managed the daily posting and scheduling of content on social media platforms, ensuring consistent and timely updates. Used social media management tools to streamline workflows and maintain a regular posting schedule.
• Brand Representation:
Ensured that the page’s tone, messaging, and visual identity were consistent with the family’s authentic narrative, showcasing both the cultural and geographical aspects of life in Australia.
My Skills & Qualifications:
• Proven experience as a Social Media Manager or Content Creator with expertise in editing videos and crafting engaging captions.
•Strong understanding of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) and community management techniques.
• Excellent video editing and content creation skills, including familiarity with tools like Adobe Premiere Pro, Final Cut Pro, or similar platforms.
• Ability to create compelling and engaging written content that aligns with the brand’s voice and resonates with the target audience.
• Strong understanding of organic growth strategies, audience engagement, and social media analytics.
• A keen eye for detail and design to ensure content is visually appealing and in line with platform best practices.
Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, Later, etc.) to manage content delivery efficiently.
Why Me?
Having worked closely with a client who was deeply invested in showcasing their family’s migration story, I developed a genuine understanding of how to blend personal narratives with audience-centric content. This hands-on experience allowed me to cultivate organic growth, build strong community engagement, and create content that resonates with a wide variety of audiences.
2023
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2023
Village Pipol Magazine
(Content Writer)
During my internship at Village Pipol Magazine, I contributed to content creation by implementing SEO strategies to improve online visibility, drive traffic, and increase audience engagement. I optimized articles, blog posts, and other digital content to align with search engine algorithms, ensuring maximum reach and relevance for target audiences.
2023
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2024
Telus International Philippines
(Content Writer (CSR IV))
At Telus International Philippines, I worked as a content writer, responding to set of cases everyday by creating accurate, clear, and concise content based on established guidelines. I consistently met a daily quota of 35 cases while maintaining a high level of accuracy and attention to detail. My role involved participating in regular calibrations and quality assurance sessions, where I defended and refined my responses to ensure they met company standards and client expectations. I collaborated closely with my team to improve response strategies, address emerging issues, and enhance overall content quality. By effectively managing my time, I was able to handle a high volume of cases while ensuring excellent numbers and content precision.
2023
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2023
AlterMidya
(Content Writer)
During my internship at Altermidya, I served as an interviewer and article contributor, producing compelling content for various news outlets. I conducted in-depth interviews, gathering valuable insights and information to create accurate, engaging articles on a wide range of topics. Additionally, I was responsible for transcription work, converting audio and video interviews into clear, readable content. I also provided comprehensive coverage for news events, ensuring timely and well-researched reports that met editorial standards. This experience sharpened my interviewing, writing, and research skills while contributing to high-quality, impactful journalism.
2022
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2023
Teleperformace
(Customer Service Representative)
1.Inbound and Outbound Call Management:
• Inbound Calls: Received and handled customer inquiries regarding internet connectivity issues, billing concerns, service upgrades, and other related queries. Ensured clear and concise communication to address customer needs and resolve issues effectively.
• Outbound Calls: Conducted outbound calls for follow-ups on service issues, overdue payments, customer satisfaction surveys, and promotions. Ensured that customer concerns were proactively addressed, increasing retention and satisfaction.
2. Technical Troubleshooting and Support:
• Assisted customers with basic technical troubleshooting to identify and resolve issues related to their internet connections. Provided clear, step-by-step guidance to ensure swift problem resolution and minimal service disruption.
• Handled connectivity issues, router settings, account resets, and service-related inquiries, offering efficient solutions to customers' technical challenges.
3. Billing and Payment Assistance:
• Assisted customers with billing inquiries, payment processing, and account balance information. Ensured customers understood their charges and provided options for settling overdue bills.
• Facilitated payment arrangements, provided instructions for online payments, and ensured all financial transactions were accurately documented.
4. Sales and Upgrades:
• Promoted and sold company products and services, including internet upgrades, special promotions, and new product offerings. Used persuasive communication techniques to highlight the benefits of service upgrades, leading to an increase in sales for the team.
• Identified customer needs and recommended relevant upgrades or add-ons that would improve their internet experience, enhancing customer satisfaction while driving revenue growth.
5.Conflict Resolution and De-escalation:
• Managed high-stress situations by utilizing de-escalation techniques to calm frustrated or upset customers. • Worked to understand the root cause of customer dissatisfaction and offered effective solutions to resolve concerns quickly.
• Ensured a positive and professional experience for customers, reducing call drops and enhancing the likelihood of customer retention.
6. Customer Retention and Relationship Building:
•Focused on maintaining long-term relationships with customers by offering personalized service and addressing their needs in a timely manner.
•Provided customers with information on product updates, promotions, and troubleshooting to help prevent future issues, ensuring a positive brand experience.
7.Team Collaboration and Performance Monitoring:
•Worked closely with team members and supervisors to meet performance targets, including call handling times, customer satisfaction ratings, and sales goals.
•Contributed to team efforts to improve customer service protocols, offering insights based on customer feedback and experiences.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.