2018
B.S. Pharmacy
St. Alexius College
The Inside Scoop About Me
Hi, I'm Paola Shamin L. Cirineo, but you can call me Shamin—your go-to Social Media Standout Queen. 👑 Based in Koronadal City, Philippines, I’m passionate about all things social media and love turning ideas into eye-catching content. With a sharp eye for detail and a knack for keeping things organized, I help brands shine online with creativity and strategy.
Consider me your secret weapon for not only making your brand the talk of the digital town with engaging content but also ensuring your financial foundations are rock-solid managed. My repertoire includes from buzz-worthy creation and cultivating online communities to leveraging social media advertising and tracking performance metrics. On the financial side, I’m equally adept at managing accounts payable and receivable, performing seamless bank reconciliations, generating insightful financial reports, and handling budgeting with QuickBooks expertise.
I aim to boost brand engagement and reach through smart, data-led strategies—targeting a 15% increase in engagement and a 20% growth in reach within two months. With a 99.9% accuracy rate in bookkeeping tasks and a 24-hour turnaround for routine financials, I ensure my clients receive dependable and timely reports they can trust.
Creative growth + financial clarity = your business, scaling smarter.
Let’s connect and explore how I can help your business grow—both digitally and financially.
My Skills and Competencies
Community Engagement
Social Media Management & Marketing
Social Media Analytics & Reporting
Trend Monitoring
Social Media Scheduling & Automation
Content Creation
Content Calendar Management
Hashtag Research & Strategy
Follower Growth Strategies
Brand Voice Consistency
Copywriting
SEO Strategy
Bookkeeping
Recording Daily Transactions
Accounts Payable & Receivable Monitoring
Bank Reconciliation
Chart of Accounts Setup
Invoice Creation and Tracking
Certificates
My Experience and Education
2022
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2025
Social Ledger, formerly Digital Trends By Shamin
(Social Media Strategist)
As a Social Media Strategist, I was responsible for building and growing my Instagram page from scratch. Starting with just 112 original friends and followers, I developed and executed effective content strategies, designed my brand logo, and consistently engaged with my target audience. By leveraging organic growth tactics—such as curated content, strategic hashtag use, timely posting, and active community interaction—I successfully expanded my following to over 800 engaged followers. This experience demonstrates my skills in branding, visual design, and audience development without relying on paid promotions.
May 24, 2025
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2025
RLC Residences
(Marketing Partner)
After posting an attention-grabbing Reel on May 24, 2025, on my personal Facebook account showcasing Bloomfield’s Residences (a property under RLC) in General Santos City, Philippines, it captured the attention of an OFW nurse based in the USA. Within a day, I successfully closed a ₱2.6M deal — paid in full — for a Bloomfield’s GenSan property.
June 7, 2025
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2025
Social Ledger
(Social Media Manager)
I launched my Social Ledger Facebook page and completely rebranded my Instagram page from the ground up—designing a new logo, developing a cohesive visual identity, and establishing consistent, recognizable branding. I also implemented targeted engagement strategies that significantly increased audience interaction and reach. Both projects demonstrate my ability to build a compelling online presence and grow a community organically through creative, strategic, and visually aligned content. Grew the follower count to 300 within one week and 326 within two weeks. Also produced a Reel that generated 1,017 views and page visits in just two days.
May 16, 2025
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May 19, 2025
DNICZ VA Solutions
(Virtual Assistant Trainee)
Successfully completed the 3-Day Real VA Tasks Program, which provided hands-on training and practical experience in a variety of virtual assistant tasks, including administrative support, social media management, online selling, content creation, and client communication.
2023
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2023
Labarato Laundry Shop Marbel
(Content Creator)
Created five graphic content posts for their Facebook Page, maintaining brand consistency and visual appeal, which contributed to a 10–15% increase in walk-in customers.
January 27, 2024
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2025
Medlysta Medical Supplies
(Pharmacist)
Handles documentation, regulatory compliance, inventory coordination, and supports day-to-day pharmacy operations. Ensures proper record-keeping, assists with audits, and helps implement policies to maintain efficient and compliant pharmaceutical services.
2020
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2023
Botica Lila
(Pharmacy Assistant)
Supports clerical and organizational tasks such as maintaining records, managing inventory, processing orders, and assisting with regulatory documentation. Helps ensure smooth pharmacy operations by coordinating administrative duties under the supervision of a Pharmacist.
My Services
Social Media Management & Marketing
From trends to campaigns—drive growth, boost engagement, and manage your brand’s online presence.
Content Creation
From graphics to videos and captions—compelling content that brings your brand to life and grows your reach.
Community Engagement
Building real connections through comments, messages, and interactions that keep your audience engaged.
Branding
Helping you stand out with a cohesive brand style, strong voice, and clear message your audience will love.
Copywriting
Strategic writing that’s clear, catchy, and crafted to make your audience click, follow, and buy.
QuickBooks Online Bookkeeping
Accurate, organized, and timely QuickBooks bookkeeping to keep your finances clear and stress-free.
Testimonials
Nicole Doneza, Segment Host of The VA Radio and Founder of DNICZ VA Solutions
I highly recommend “Paola Shamin L. Cirineo” for any role involving virtual assistance, digital marketing, client communication, or team support. Watching her growth, creativity, and dedication has truly been an honor. She consistently showed professionalism, initiative, and a natural talent for her work. She showcased excellent communication skills, a great work ethic, and a willingness to grow through feedback. Her ability to adapt to new tools and follow instructions with minimal supervision was impressive. She is capable, reliable, and brings a positive energy to every task. Any team would be lucky to have her on board.
Robby Cirineo, Sales Director @ RLC Residences/ Bloomfields GenSan
Paola Shamin exceeded expectations by closing a ₱2.6M deal for Bloomfields Residences with remarkable speed and professionalism. Her initiative, social media savvy, and ability to connect with clients made all the difference. A true asset to any real estate team.
Jhoana Lao Digal, Owner of Labarato Laundry Shop Marbel
Shamin made 5 stunning graphics for our Facebook Page. After posting them, we saw a 10–15% increase in Walk-in customers. Super happy with the results! Before, our FB page looked dull — but Shamin’s graphics were a total game changer. 😊