As the Social Media Manager for Gateway Travel, I implemented a strategic content and ads approach to attract new and experienced travel agents to join our host agency. My main focus was increasing brand visibility, driving quality leads, and strengthening community engagement across Meta platforms.

Strategy Execution & Optimization

1. Content Planning & Creation – Developed visually engaging posts, reels, and stories tailored for travel agents.

2. Community Engagement – Responded promptly to comments and messages, fostering a supportive and informative environment.

3. Audience Targeting & Growth – Leveraged hashtags, trends, and networking groups to reach potential agents.

4. Performance Monitoring – Tracked engagement, reach, and lead inquiries; adjusted posting times, formats, and content themes accordingly.

This strategic and consistent approach helped strengthen Gateway Travel’s presence on social media and positioned the brand as a supportive, trustworthy, and agent-focused host agency.