Hi!!! It's Rachelle

Specialization

Specialize in tackling the most expensive problem in footwear e-commerce: the Cost of Uncertainty.

High size-related return rates and cart abandonment due to "fit anxiety" kill profitability. My mission is to transform a brand's return policy from a necessary evil into a powerful sales driver.

As a Footwear Conversion Strategist, I implement the 3-Pillar Fit Confidence Protocol—a systemic approach designed to boost conversion rates and drastically cut operational costs.

The focus areas are
➪Product Page Confidence: Integrating data-backed fit notes and visual sizing guides (Pillar 1).
➪Risk Reversal: Designing frictionless returns and "wear-test" policies (Pillar 3).
➪Data Validation: Leveraging customer reviews and community feedback to prove fit accuracy (Pillar 2).

The Outcome When Delivered:
➪Reduction in Size-Related Returns: My strategies are designed to achieve a measurable reduction of 10-20% in returns coded as 'wrong size.
➪Increase in Conversion Rate (CR): By removing purchase friction, I consistently lift e-commerce conversion rates by 5-15%.
➪Improved Profitability: Freeing up margin previously lost to reverse logistics, shipping costs, and restocking labor.

Is your return rate currently impacting your profit goals?

I am always open to a 15-minute diagnostic chat to identify the quickest win for your brand's current e-commerce structure. Let's talk about turning your returns process into your next competitive advantage.

Message me directly to connect.