Hi, I’m Matt Clinton Santiago, a Digital Marketer with over six years of experience helping businesses establish a stronger presence online. I specialize in Local SEO, making sure small and medium-sized businesses get noticed in their communities, while also managing international and e-commerce websites that need wider visibility and growth on a global scale.
In addition to SEO, I also work as a Social Media Manager and handle Google Business Profile (GMB/GBP) optimization, ensuring businesses not only appear in searches but also stand out to the right audience. I create and manage content for both social media platforms and Google Business Profiles, helping brands stay relevant, visible, and engaging.
My goal is to build and optimize websites that don’t just look good, but also get discovered by the right people online. You don’t need to be a big corporation to succeed on the internet. Any business can achieve high rankings with a well-structured website, a clear digital strategy, and proper alignment with Google and Bing guidelines.
After years of working in SEO and digital marketing, I’ve dedicated my career to helping entrepreneurs and companies increase their visibility, attract more customers, and grow their business through the power of the internet.
Let’s grow your digital presence together.
Immaculate Conception International College of arts and technology
• Designed, created, and maintained custom web applications for various clients
• Ensured technical feasibility and smooth implementation of UI/UX designs
• Optimized websites and applications for maximum speed, performance, and scalability
• Collaborated with designers, content creators, and project stakeholders to meet client goals
• Executed On-Page and Technical SEO strategies to improve website ranking and user experience
• Conducted Keyword Research and implemented SEO-friendly structures and metadata
• Managed Google Business Profile (GBP) listings for clients, including posting content, business updates, and special offers
• Performed GMB SEO Optimization to improve local search visibility and map pack rankings
• Created and scheduled engaging content for Facebook, Instagram, and other platforms to enhance brand visibility and online presence
• Analyzed web and social analytics to measure growth and adjust strategies accordingly
• Supported digital marketing projects involving local SEO, citations, backlinks, and competitor audits
• Managing and executing SEO strategies across multiple websites, including Local, E-commerce, and International markets.
• Researching and analyzing keywords to uncover growth opportunities.
• Optimizing website pages and blog content for search visibility.
• Improving technical SEO elements like site speed, mobile-friendliness, and indexing.
• Developing SEO-driven content strategies and keeping blogs updated with fresh, optimized content.
• Building high-quality backlinks through outreach and partnerships.
• Tracking performance metrics and reporting on rankings, traffic, and conversions.
• Staying ahead of Google algorithm updates to adapt strategies effectively.
• Perform ongoing keyword research including the
discovery and expansion of keyword opportunities
• Perform SEO site audits and backlink analyses
• Track, report, and analyze website analytics
• Develop link building strategy
• Work with client development teams to ensure that SEO
best practices and Whitecap recommendations are
properly implemented on client sites
• Work with client teams to drive SEO in content creation
and development
• Recommend changes to site architecture, content,
internal linking, and other factors to improve SEO results for target keywords
• Created comprehensive metrics and generated web traffic reports based on those metrics.
• Worked closely with marketing partners to develop link building programs for clients.
• Responsible for maintaining SEO guidelines and integrity on each customer website.
• Assist in developing content, article's , product descriptions and mailers for the comapany's websites and advertising campaigns
• Creating compelling headlines and copy that will capture the attention of the target audience
• Participates in the creative and research process with the marketing team to formulate ideas and create cohesive, attractive content
• Contribute to the development of strategies that will increase reader/customer engagement
• Responsible for evaluating client websites and developing a plan filled with action items.
• Monitored scheduled and unscheduled algorithm changes to the major search engines.
• Represented the company at a variety of Internet marketing seminars and symposiums.
•Develop the strategies necessary to achieve sales results through business analysis, action planning, effective communication, and consistent accountability.
•Engage and assist customers directly and over the phone; utilize POS machines and work customer service desk as needed.
•Complete accounting, inventory management, payroll, and auditing duties timely and efficient.
•Facilitate inter-departmental communication to effectively provide customer support.
•Facilitate inter-departmental communication to effectively provide customer support.
Improve local rankings and visibility with data-driven SEO strategies tailored to your business.
Create clear, engaging, and SEO-friendly content that connects with your audience and drives results.
Optimize your Google Business Profile to boost map visibility, build trust, and attract local customers.
Manage and schedule content that keeps your brand active, consistent, and engaging across platforms.
"Matt transformed the way our business shows up online. Before working with him, we barely appeared in local search results. Now, we're ranking in the top 3 on Google Maps, and we've seen a noticeable increase in foot traffic and calls. He knows his stuff when it comes to Local SEO and Google Business Profile."
"We hired Matt to help improve our website's SEO, and the results have been incredible. Our site loads faster, ranks better, and we’re finally seeing consistent organic traffic. He handled everything from technical fixes to smart SEO strategies without overcomplicating the process."
"Matt took over our social media accounts and made a huge difference. He kept our brand active and consistent, and we started getting real engagement—not just likes, but messages and inquiries. His content ideas are simple, on-brand, and effective."
"If you're looking for someone who can manage your SEO, GMB, and social media without constantly needing direction, Matt is the one. He understands what small businesses need and delivers results. Working with him gave me back time and peace of mind."
"What I appreciate most about Matt is his consistency and communication. He always updates us, explains what he's doing, and backs it up with results. Since we started working with him, our online visibility and leads have steadily improved."
"Matt helped our business move from page two to the top three in Google Maps. His GMB optimization skills are solid, and the regular posts he creates really helped keep our listing active. We started getting more calls within just a few weeks."
"I was impressed with how detailed Matt’s SEO audit was. He explained everything clearly and gave us a step-by-step strategy. After implementing his recommendations, we saw a steady rise in traffic and keyword rankings."
"Since Matt started handling our Facebook and Instagram, we've had a consistent online presence without lifting a finger. He’s creative, reliable, and understands how to keep things on-brand while still engaging."
"Matt is our go-to for all things digital. From SEO tweaks on our website to managing our GMB and social media content, he handles everything efficiently. It feels like having an in-house marketing team at a fraction of the cost."
"We’ve worked with other freelancers before, but Matt stands out. He delivers on time, communicates professionally, and most importantly, delivers results. Our local search visibility and customer inquiries have both gone up significantly."