Hey I am Julie

More Info About Me

I’m a creative marketing pro with a passion for people, visual storytelling, and building strategies that make a meaningful impact. Over the years, I’ve helped scale brands across real estate, e-Commerce, business consulting, apparel & fashion, increasing engagement by 300%+ for select initiatives. My background spans social media, branding, content creation, paid advertising, SEO, and automation.

With a strategic mindset and an eye for design, I create campaigns that connect with real audiences. I enjoy creating social-first content, developing messaging strategies, and turning ideas into actionable marketing plans. I’m energized by checklists and streamlined systems that optimize workflows and improve the client experience.

I believe great marketing starts and ends with the people it serves. Helping businesses find their brand voice to tell their story is what fuels my work and inspires those around me to aim higher.

I love what I do and the people I get to collaborate with. If you’re building something exciting in social media or just curious about the latest digital trends, I’d love to connect and share ideas!

Core Competencies:

Social Media Strategy • Brand Strategy • Content Creation & Repurposing • Paid Advertising • Community Building • Engagement Growth • SEO & Web Content • Email Marketing • KPI Tracking & Analytics • Marketing Automation • Product Positioning • Real Estate Marketing • Facebook • Instagram • LinkedIn • Canva • CapCut • Meta Business Suite • Ads Manager • Loomly • Metricool • Google Business Profile • Keyword Research • Yoast SEO • A/B Testing • Geotagging • Constant Contact • BombBomb • MLS Systems • kvCORE • Craigslist • ShowingTime • Sierra Interactive • ListTrac • Dotloop • Xpressdocs • Google Workspace • Microsoft Suite • Slack • Trello • Asana • ClickUp • Follow Up Boss • Chime • WordPress • Elementor • Shopify

Julie Paez
Maryland, USA
businesspaezjulie@gmail.com
Freelancer
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My Skills and Competencies


Certificates

SEO
GVA
The Complete Digital Marketing Course - 12 Courses in 1

My Experience and Education

  • EXPERIENCE
  • EDUCATION
2025
The Complete Digital Marketing Course

Udemy

2023
General Virtuance Assistance Training

ProVA

2022
Search Engine Optimization (SEO) Course Training

ProVA Philippines

2022
Real Estate Social Media & Transaction Coordinator Training

Sphere Rocket Virtual Assistants

2021
Social Media Management In-depth Training

Elite Media Success Academy

2018
Bachelor of Science in Family & Consumer Sciences/Home Economics

Interdisciplinary coursework in family and consumer sciences, nutrition, food technology, education, and entrepreneurship.

2023 - 2024
One Sotheby's International Realty
(Social Media Manager)

Worked with a Listing Agent to elevate digital presence across Miami and surrounding areas

𝗜𝗺𝗽𝗮𝗰𝘁: Strengthened brand presence, audience engagement, and client exposure across digital platforms.

• Developed and executed comprehensive digital marketing strategies, including social media, SEO, paid ads, listing marketing, branding, graphic design, video editing, and email campaigns
• Grew Instagram followers 235% and Facebook followers 61.9% in 5 months
• Boosted Instagram reach to 249K accounts, achieving 90% increase in organic reach and 1,000% increase in paid reach
• Created and managed email marketing campaigns resulting in a 22% increase in open rates
• Designed monthly newsletters, postcards, and listing materials for print and social
• Created content calendars utilizing marketing tools to ensure targeted audience exposure

2022 - 2024
Advantage Group - eXp Realty
(Social Media Manager)

Advantage Group eXp realty is a full-service real estate team serving Northeast Ohio and surrounding areas

𝗜𝗺𝗽𝗮𝗰𝘁: Contributed to client sales growth, supporting a 14% YoY increase in buyer units and a 7% YoY rise in total units sold (2022–2023)

• Managed end-to-end social media presence for 10+ agents across Facebook (business, networking, community, personal pages), Instagram, LinkedIn, and the team website, overseeing calendars, content creation, scheduling, engagement, and analytics.
• Designed and maintained brand identity, creating a visually appealing brand guide, listing presentations, and marketing materials, in compliance with state regulations
• Created content calendars featuring Just Listed/Under Contract/Just Sold campaigns, market updates, testimonials, agent branding, and event promotions across all platforms.
• Produced graphics, short-form videos/reels, custom listing slideshows, and marketing materials (web, social, print, and digital) for open houses, event sponsorships, newsletters, and multi-platform campaigns using Canva and video-editing tools.
• Distributed listing marketing campaigns via MLS, Craigslist, social media, and targeted email newsletters to maximize exposure.
• Leveraged ShowingTime to notify agents, brokers, and potential buyers in the new listings, price changes, and back on market properties
• Grew Facebook page following by 197% (YoY) through targeted content and campaigns, resulting in higher lead inquiries
• Supported full team rebrand with structured content calendars, cohesive visuals, and SEO-optimized website copy
• Tracked and analyzed post performance to improve engagement and campaign results
• Monitored channels, responded to comments/messages, and managed client reviews to maintain community trust
• Collaborated cross-functionally with internal teams to streamline workflows, and support revenue growth

2022 - 2023
The Change Hive
(Digital Marketing Specialist)

Worked with a B2B consulting firm specializing in retention-led growth strategies, focusing on SEO, Social, and Web content optimization

• Business consulting firm specializing in B2B retention-led growth strategies in London, UK
• Executed SEO strategies: keyword research, meta optimization, on-page enhancements, and link building
• Led web content optimization aligned with SEO and digital marketing best practices
• Performed ad hoc tasks on the side, including developing lead magnets and landing pages, conducting gold mining and property investment audits in London, UK, creating social media content for Dubai real estate (from leading property developers like Emaar, Nakheel, Damac, and more), and performing cold outreach to potential clients

2019 - 2022
O.B. Montessori Center
(Family & Consumer Sciences Instructor)

Progressive Pre-K to 12 co-educational school in the Philippines

• Developed and implemented competency-driven curriculum for Home Arts and Food Technology subject areas to intermediate and junior high students, covering interdisciplinary coursework in family and consumer sciences, nutrition, food technology, education, and entrepreneurship.
• Launched Home Arts campaigns and workshops, boosting student enrollment
• Conducted educational tech training for teachers to improve instructional delivery during pandemic

𝗥𝗮𝗶𝗻𝗯𝗼𝘄 𝗖𝗮𝘁𝗲𝗿𝗶𝗻𝗴, 𝗖𝗹𝘂𝗯 𝗔𝗱𝘃𝗶𝘀𝗼𝗿
• Mentored students in event planning, food preparation, and activity coordination
• Increased student-led catering events by 56% year-over-year in 2019

2018 - 2019
Emerald Garment Manufacturing Corp.
(Brand Marketing Assistant)

Philippines-based garment manufacturer specializing in apparel, fashion, and e-commerce

• Assisted in executing content campaigns, influencer collaborations, and marketing collateral for two distinct brands across web and social media platforms
• Managed user-generated campaigns and conducted A/B testing to optimize engagement and conversion rates
• Optimized e-commerce product listings and website content using SEO best practices
• Managed promotional licensing and executed billboard advertising campaigns across key markets

My Services

Social Media Strategy

Develop data-driven social media campaigns to boost engagement, brand awareness, and lead generation

Keyword Research

Dominate search engines with top-notch keyword strategies tailored to your niche

Content Writing

Create SEO-optimized, high-converting content for blogs, websites, and social media platforms

SEO Solutions

Implement on-page, off-page, local SEO, link-building, GMB optimization, and performance tracking

Graphic Design

Design visually compelling graphics and cohesive brand assets that enhance online presence and audience engagement

Testimonials

Author

Yemi

Julie is an outstanding Digital Marketer. She has excellent research & content writing, social media management and graphic design skills. She came on board and quickly understood my business and my personal style. I feel comfortable delegating tasks to her and knowing they would be done to a high standard and delivered on time. She is proactive - without prompting she designed my business media brand kit - which made it easier to maintain consistent and professional content. I highly recommend Julie.

Author

Adam

Julie was a great designer...I hired Julie P to design social media content for our agency and she did a wonderful job. Listened to instructions and created awesome visuals. She can be trusted and relied upon.

Author

Maxine

I really enjoy working with Julie and highly recommend her for social media content and strategy. She also helped me edit videos. She does excellent work! Thank you Julie!

Author

Julie

Julie (‘Jules’) was an invaluable asset to our real estate team, managing social media for 10+ agents while seamlessly navigating a full rebranding initiative with me. She learned quickly from the start, took initiative, and built a structured marketing calendar across three Facebook pages, Instagram, and our team website. She marketed properties effectively and created engaging content and well-researched blog posts that added real value to our audience, driving engagement and organic growth. Her extensive knowledge of Canva allowed her to design high-quality, on-brand visuals, and her ability to interpret analytics ensured our content strategy was both data-driven and impactful. Her flexibility, creativity, and willingness to collaborate made her a pleasure to work with—she was always open to feedback and quick to make adjustments to ensure our brand messaging was on point. I highly recommend Julie for any social media or marketing role; her dedication and talent speak for themselves!


Works

Let's work together !

I am available for freelance projects.
Hire Me

Get In Touch

Address :
Maryland,
USA
Email :
businesspaezjulie@gmail.com


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