Bachelor of Science in Tourism Management with Specialization in International Tourism
University of Baguio
Senior High School
Tubao National High School
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University of Baguio
Tubao National High School
SOCIAL MEDIA MANAGER | July 2018 - September 2023
- Implemented comprehensive social media strategy aligned with the organization's goals and brand identity.
- Tuned updated on industry trends and emerging platforms to ensure a competitive edge
- Created engaging, high-quality content, including text, images, videos, and graphics
- Tracked key performance indicators (KPIs) such as reach, engagement, conversion rates, and ROI.
- Planned and collaborated with other teams (e.g., marketing, PR) to ensure campaigns are cohesive and aligned with broader strategies.
CONTENT CREATOR/ GRAPHIC DESIGN | July 2018 - September 2023
- Brainstormed and developed creative content ideas and strategies aligned with the brand's goals and target audience.
- Collaborated with the marketing and social media team to plan content calendars and campaigns.
- Produced various types of content, including text, images, graphics, videos, GIFs, and infographics.
- Published and scheduled content on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Fostered a sense of community by actively engaging with followers.
August 2022- December 2022 | Trainee
- Assisted in the development and execution of tourism marketing campaigns and promotional activities.
- Collected data to gather information on tourist demographics, preferences, and behaviors.
- Collaborated with local businesses, tourism associations, and stakeholders to promote tourism initiatives.
- Conducted research on tourism trends, competitors, and best practices.
- Supported with logistical tasks such as vendor coordination and event setup.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.