- SEO Specialist who is very smart and talented and has a history of using technology to create world-class marketing efforts. A leader is able to get people from different departments to work together to boost sales and take the lead in a competitive market. a history of using market research, competitive analysis, and statistical studies to make business plans and offer answers that help businesses grow. skilled at figuring out what clients want, looking at their current goals and methods, and creating websites, social media campaigns, and email ads that make clients more money.