Community News Curator & Social Media Assistant

Curate daily local news and community updates for Oakville and Burlington, Ontario, tailored to the interests of a women-focused audience.
Research, organize, and publish community events, workshops, markets, and networking activities into a structured newsletter format.
Write concise, engaging newsletter copy optimized for readability and audience retention.
Create supporting Instagram content for local media posts, including captions aligned with event highlights and community news.
Coordinate content with the media team via Slack to meet daily and weekly publishing schedules.
Utilize AI tools to streamline content drafting, summaries, and editorial workflows.

Tools Used: ChatGPT, Google Workspace, Slack, Beehiiv

Social Media Manager

Manage the brand’s Instagram and Pinterest accounts, targeting Western moms of kids aged 0–10 with content focused on gentle parenting, emotional well-being, and authentic motherhood stories.
Perform end-to-end content management on Instagram — from drafting and writing emotionally resonant captions, planning grid layout, and scheduling posts to audience engagement and community growth.
Conduct Pinterest keyword research to optimize pin descriptions and titles for search visibility and evergreen traffic.
Create and schedule Pinterest graphics that align with both seasonal parenting topics and blog content strategy.
Develop and maintain a monthly content calendar, ensuring alignment between blog, Instagram, and Pinterest themes.
Monitor performance metrics and adapt strategies to boost engagement, website traffic, and follower growth.
Engage authentically with followers through comments, DMs, and stories to build a supportive and trusting online community.

Executive Assistant

Provide executive-level administrative and operational support to a U.S.-based residential real estate investment group.
Manage cross-functional communication between ownership, property managers, leasing teams, vendors, and marketing partners.
Oversee invoice tracking, rent reports, vendor documentation, and structured digital file systems across multiple properties.
Monitor and manage rent reporting and tenant data through Avail for accuracy and timely updates.
Conduct outbound calls via Hushed for leasing inquiries, vendor follow-ups, and general administrative coordination.
Coordinate leasing promotions, community events, and marketing support including flyer creation, approvals, and scheduling.
Support social media operations including content scheduling, promotions, outreach coordination, and engagement tracking.
Assist with advertising setup troubleshooting, payment method coordination, and promotions compliance.
Maintain internal trackers, SOPs, calendars, and executive communications with high confidentiality and accuracy.

Tools Used: Google Workspace, Slack, Canva, Meta Business Suite, ChatGPT, Excel, Avail, Hushed

Skills

Digital Marketing: Social media management, content creation, caption writing, community engagement, content scheduling, promotional campaign support, newsletter content creation, local news curation, event listing & community calendars.
Administrative: Executive assistance, client & vendor communication, outbound calling, lease & rent report monitoring, invoice tracking & verification, payment coordination, documentation management, SOP creation, calendar management, reporting & time tracking.
Technical: CRM tools, property management platforms, rent reporting systems, ad account support & troubleshooting, digital collaboration tools, remote team coordination.
File & Data Management: Structured digital filing systems, multi-LLC file naming protocols, cloud-based document organization, reporting logs & audit-ready records.

Canva Pro, CapCut, SEOptimer, Google Workspace, MS Office, Zoho Books, Invoicely, Avail, Slack, Hushed, Buffer, Meta Business Suite, MS Excel, Beehiiv, ChatGPT, Meta AI, Gemini AI, Minotaurly.