May, 2024 >>Present
Social Media Manager
Manage the brand’s Instagram and Pinterest accounts, targeting Western moms of kids aged 0–10 with content focused on gentle parenting, emotional well-being, and authentic motherhood stories.
Perform end-to-end content management on Instagram — from drafting and writing emotionally resonant captions, planning grid layout, and scheduling posts to audience engagement and community growth.
Conduct Pinterest keyword research to optimize pin descriptions and titles for search visibility and evergreen traffic.
Create and schedule Pinterest graphics that align with both seasonal parenting topics and blog content strategy.
Develop and maintain a monthly content calendar, ensuring alignment between blog, Instagram, and Pinterest themes.
Monitor performance metrics and adapt strategies to boost engagement, website traffic, and follower growth.
Engage authentically with followers through comments, DMs, and stories to build a supportive and trusting online community.