- 0044 7931 791232
- christineherce@yahoo.com
- London, United Kingdom
Versatile professional with over 13 years of experience across business development, compliance, administrative support, and customer service in diverse sectors. Known for exceptional multitasking, communication, and problem-solving abilities, with a strong commitment to organizational efficiency and client satisfaction. Proven track record in lead generation and sales conversion, seeking a Virtual Assistant role to leverage my broad skill set and dedication to supporting clients in achieving operational excellence.
• Administrative & Office Management
• Project Coordination & Scheduling
• Compliance & Confidential Data Handling
• Inventory & Vendor Relations
• Customer Service & Client Relations
• Financial Reporting & Basic Accounting
• Sales Strategy Development & Customer Relationship Management
• Calendar Management
• Video Editing & Graphic Design: Canva, CapCut
• Technical Proficiency: Microsoft Office Suite, Google Workspace, Xero (Bookkeeping), Basic Wix Website Editing, CRM Software
• General Virtual Assistant Certification
Pro VA Philippines (2024)
• Bookkeeping with Xero Certification
Pro VA Philippines (2024)
• Medical Virtual Assistant Certification
Pro VA Philippines (2024)
• Social Media Management (SMM) Certification
Pro VA Philippines (2024)
• Graphic Design and Video Editing Certification
Pro VA Philippines (2024)
• Associate in Hotel and Restaurant Management
Philippine Women’s University
• Additional Certifications: HACCP Awareness, Basic Food Hygiene, Chocolate Design and Recipe Master Class
Practice Administrator - 2023 - 2024, DAA Vetcare Ltd, London, UK
• Oversaw clinic operations, optimizing scheduling, handling insurance claims, and reducing client wait times.
• Assisted pet owners in applying for loans and arranging payment plans to facilitate their pets' care.
• Conducted daily financial tracking and reporting, ensuring accurate and compliant records.
• Coordinated HR activities, including recruitment, onboarding, and performance evaluations.
• Developed marketing materials, managed the clinic’s website, and handled video and graphic design for social media promotions.
• Managed and created content for the clinic’s Instagram and Facebook pages, running targeted ads to increase engagement and reach.
Office Assistant & Receptionist - 2021 - 2022, Luban Spa LLC, Dubai, UAE
• Managed client scheduling and administrative tasks to ensure a seamless customer experience.
• Handled financial transactions, tracked inventory, and generated sales reports, supporting smooth spa operations.
Retail Manager & Business Development - 2017 - 2021, MAB Middle East Trading LLC, Dubai, UAE
• Led daily operations for retail outlets, ensuring regulatory compliance and efficient staff management.
• Launched a successful in-house chocolate factory, directing production and expanding product lines.
• Developed and executed rebranding strategies for Mastihashop to align with UAE market trends.
• Conducted lead generation initiatives and converted prospects into sales, contributing significantly to revenue growth using effective CRM tools.
• Managed and curated content for the company’s Instagram account, enhancing brand presence and customer engagement.
• Created additional revenue streams, including a food truck and dessert catering services, which significantly boosted sales.
• Achievements:
o Exceeded Ramadan sales targets by 100% (2018)
o Received a Certificate of Appreciation for leading the company’s chocolate factory launch (June 2018)
o Successfully rebranded Mastihashop for the UAE market
o Designed a new menu aligned with current trends, enhancing customer appeal
Assistant Retail Manager - 2016 - 2017, Mastihashop by MAB Middle East Trading LLC, Dubai, UAE
• Assisted with strategic planning and operational management, ensuring smooth daily operations.
• Managed client communications and secured corporate catering deals, enhancing the brand's reach.
• Trained staff, monitored inventory, and tracked sales performance to meet organizational goals.
• Achievements:
o Awarded "Leader of the Year" (April 2016)
o Led the planning and launch of the Mastihashop Food Truck at La Mer, boosting brand visibility
Various roles in customer service and retail, including Store Clerk & Waitress in Dubai (2014 - 2015), Waitress roles in Qatar (2012-2013) and the Philippines (2010-2012), where I honed my interpersonal skills, attention to detail, and multitasking abilities.