Christine Grace Herce

Professional Virtual Assistant
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Let's connect:
  • 0044 7931 791232
  • christineherce@yahoo.com
  • London, United Kingdom
Professional Summary

Versatile professional with over 13 years of experience across business development, compliance, administrative support, and customer service in diverse sectors. Known for exceptional multitasking, communication, and problem-solving abilities, with a strong commitment to organizational efficiency and client satisfaction. Proven track record in lead generation and sales conversion, seeking a Virtual Assistant role to leverage my broad skill set and dedication to supporting clients in achieving operational excellence.

Core Skills

• Administrative & Office Management
• Project Coordination & Scheduling
• Compliance & Confidential Data Handling
• Inventory & Vendor Relations
• Customer Service & Client Relations
• Financial Reporting & Basic Accounting
• Sales Strategy Development & Customer Relationship Management
• Calendar Management
• Video Editing & Graphic Design: Canva, CapCut
• Technical Proficiency: Microsoft Office Suite, Google Workspace, Xero (Bookkeeping), Basic Wix Website Editing, CRM Software

Education & Certifications

• General Virtual Assistant Certification
Pro VA Philippines (2024)
• Bookkeeping with Xero Certification
Pro VA Philippines (2024)
• Medical Virtual Assistant Certification
Pro VA Philippines (2024)
• Social Media Management (SMM) Certification
Pro VA Philippines (2024)
• Graphic Design and Video Editing Certification
Pro VA Philippines (2024)
• Associate in Hotel and Restaurant Management
Philippine Women’s University
• Additional Certifications: HACCP Awareness, Basic Food Hygiene, Chocolate Design and Recipe Master Class

Professional Experience

Practice Administrator - 2023 - 2024, DAA Vetcare Ltd, London, UK

• Oversaw clinic operations, optimizing scheduling, handling insurance claims, and reducing client wait times.
• Assisted pet owners in applying for loans and arranging payment plans to facilitate their pets' care.
• Conducted daily financial tracking and reporting, ensuring accurate and compliant records.
• Coordinated HR activities, including recruitment, onboarding, and performance evaluations.
• Developed marketing materials, managed the clinic’s website, and handled video and graphic design for social media promotions.
• Managed and created content for the clinic’s Instagram and Facebook pages, running targeted ads to increase engagement and reach.


Office Assistant & Receptionist - 2021 - 2022, Luban Spa LLC, Dubai, UAE

• Managed client scheduling and administrative tasks to ensure a seamless customer experience.
• Handled financial transactions, tracked inventory, and generated sales reports, supporting smooth spa operations.


Retail Manager & Business Development - 2017 - 2021, MAB Middle East Trading LLC, Dubai, UAE

• Led daily operations for retail outlets, ensuring regulatory compliance and efficient staff management.
• Launched a successful in-house chocolate factory, directing production and expanding product lines.
• Developed and executed rebranding strategies for Mastihashop to align with UAE market trends.
• Conducted lead generation initiatives and converted prospects into sales, contributing significantly to revenue growth using effective CRM tools.
• Managed and curated content for the company’s Instagram account, enhancing brand presence and customer engagement.
• Created additional revenue streams, including a food truck and dessert catering services, which significantly boosted sales.
• Achievements:
o Exceeded Ramadan sales targets by 100% (2018)
o Received a Certificate of Appreciation for leading the company’s chocolate factory launch (June 2018)
o Successfully rebranded Mastihashop for the UAE market
o Designed a new menu aligned with current trends, enhancing customer appeal


Assistant Retail Manager - 2016 - 2017, Mastihashop by MAB Middle East Trading LLC, Dubai, UAE

• Assisted with strategic planning and operational management, ensuring smooth daily operations.
• Managed client communications and secured corporate catering deals, enhancing the brand's reach.
• Trained staff, monitored inventory, and tracked sales performance to meet organizational goals.
• Achievements:
o Awarded "Leader of the Year" (April 2016)
o Led the planning and launch of the Mastihashop Food Truck at La Mer, boosting brand visibility

Early Career Experience

Various roles in customer service and retail, including Store Clerk & Waitress in Dubai (2014 - 2015), Waitress roles in Qatar (2012-2013) and the Philippines (2010-2012), where I honed my interpersonal skills, attention to detail, and multitasking abilities.