A Social Media Manager is responsible for developing and executing strategies to grow a brand’s online presence and engagement. They create, curate, and manage content across multiple social media platforms to connect with the target audience. Their role includes analyzing performance metrics, running paid campaigns, and adjusting strategies based on insights. They also stay updated on trends to ensure the brand remains relevant and competitive. Overall, a Social Media Manager helps build brand awareness, foster community engagement, and drive business growth through effective digital communication.