From 3% to 48%: Enrollment Success Through Facebook & Instagram Campaigns

Goal

The objective was to increase student enrollment by leveraging targeted social media ads and engaging content.

Action

Designed and managed ad creatives, compelling copy, and precise audience targeting.

Ran lead-generation campaigns on Facebook and Instagram to capture qualified prospects.

Conducted A/B testing on copy and visuals to optimize cost per lead and improve performance.

Result

Reached 65,000+ local users in just 3 months.

Boosted enrollment inquiries by 35% through targeted campaigns.

Successfully lowered cost per lead from ₱250 to ₱160 (-36%).

Within a year, increased the enrollment rate from 3% to 48%, delivering long-term growth for the institution.