Lead Generation & Email Marketing Internship

LeadConnects (Under ProVA Management)

During my internship at LeadConnects, I was exposed to real-world digital marketing practices including data scraping, email marketing, and the use of industry-standard platforms. I worked closely with the team in identifying potential prospects, organizing data, and supporting lead generation campaigns. I also helped design and optimize marketing materials to engage leads and drive meaningful conversations, contributing to the company's overall outreach strategy.

Data scraping/Lead Generation

Email Marketing (Mail Chimp)

Canva (Landing Page & Opt-In-Box Designs)

My sample activities includes:

Prospecting & Research: I actively handled prospecting and research by using LinekdIn, social media platforms, and other online sources to look for potential leads. I made sure to thoroughly research each one to see if they fit our target audience and matched our ideal customer profile. 

Data Scraping & Tools Utilization: To streamline the lead collection process, I used data scraping tools like Apollo.io, RocketReach and SalesQL. These tools helped me efficiently and accurately extra contact information from qualified leads.

Lead  Generation & Management: I organized the gathered data into a well-structured Google Sheet. I made sure the tracker was always clean and updated, recording key details like lead names, positions, companies, contact info, and their status in the outreach process.

Email Campaign Execution: I helped set up and run email marketing campaign using MailChimp to nurture the leads we gathered, I created personalized email templates, scheduled email blasts, and tracked the campaign's performance to see what worked and what could be improved.

Canva Design & Lead Engagement: As part of our lead generation strategy, I was trained in using Canva to design visually appealing landing pages and opt-in-boxes. These designs played a big role in grabbing attention and turning prospects into interested leads.

Through these experiences, I was able to build a solid foundation in lead generation and email marketing. I also gained hands-on experience in managing projects, handling data, and executing campaigns. All of which healped me grow both professionally and personally.