I optimized The House & Building Wash Company’s Google Business Profile to target high-volume keywords, to show proof I used the keyword "exterior cleaning".  Even though it’s a broad keyword and not their main headline service, it accurately reflects their offerings. As a result, they consistently rank #2, and often outperform the #1 listing in actual visits and visibility. Despite being one position lower, their listing attracts more customers thanks to stronger content, over 300 Google reviews, and a professionally maintained website, unlike the top-ranked competitor, which has no website at all.